Activation events worth keeping
How Hanam product teams decide which first-week events still deserve a place in the schema.
Field notes
Writing from practice
Practical pieces for product and growth teams who use application analytics to change what ships next.
Office hours beat another dashboard
When the team already has charts, the missing piece is usually a ritual — not a vendor.
Reading an experiment without wishful thinking
A short clinic format for when stakeholders see different stories in the same chart.
Gyeonggi teams and remote measurement work
How we run schema and activation work from Hanam with product teams across the capital region and beyond.