Activation events worth keeping
How Hanam product teams decide which first-week events still deserve a place in the schema.
smartanalyticsplatform
From our studio in Hanam we help Korean product teams lock event schemas, read activation honestly, and settle experiment debates with a written next step.
Primary engagement
When naming drifts and engineers guess at properties, every funnel becomes fiction. We run a short sprint to define the events your roadmap needs for the next half-year — with a migration path from what you capture today.
Typical duration 5–8 working days. Informational pricing From ₩2,200,000.
Also available
Trace the first-session journey from install or signup to the moment users experience real value — then fix the measurement gaps that hide drop-offs.
A recurring block of time for your team to bring funnel questions, schema disputes, and dashboard debates — answered with concrete next steps.
A structured review of a recent A/B or feature experiment so the team agrees what the data actually showed — and what to ship next.
From recent work
“The schema sprint gave engineering a dictionary they actually ship against. Activation stopped being a mystery number.”
“Office hours cut our metric arguments in half. We leave each session with a written keep-or-kill decision.”
“The experiment clinic stopped a ship decision based on a broken event. Painful for a day, valuable for the quarter.”
Field notes
How Hanam product teams decide which first-week events still deserve a place in the schema.
When the team already has charts, the missing piece is usually a ritual — not a vendor.
A short clinic format for when stakeholders see different stories in the same chart.